Soho maybe known for sex, drugs and rock & roll but it is also at the cutting edge of London’s food scene. New concepts—both sweet and savoury—are constantly opening and keeping us coming back for more.
This tour focuses on dessert trends. Cupcakes, macarons, donuts, eclairs…what’s next? Often it's a remake of the classics. You’ll have a chance to try some of London’s latest and most loved sweet haunts. You’ll learn about the products and the stories behind them. We'll start in Bloomsbury with more traditional sweet spots then make our way through Seven Dials and finish in the heart of Soho.
The tour lasts approximately 2 ½ hours and includes a minimum of 5 stops with food at each. The Soho tour usually runs on Wednesdays at 11am. Please check availability via the "book now" button below. The availability over the winter will be reduced, but if your desired date and time are not bookable, please get in touch and if we are available we can open it up for booking or add you on the waiting list. Tickets cost £58 per person.
Closest tube station for starting point is Holborn and closest tube station for the ending point is Piccadilly Circus. The starting point is usually very close to the British Museum in Bloomsbury. The exact address will be confirmed with your tickets.